, Adelaide, SA
, Adelaide, SA
, Adelaide, SA
Five interlocking red-orange shipping boxes on a pale peach background, each marked “CONCEPT” on the top panel, “ODE” down the side, and featuring a minimalist white geometric “ODE” logo on the front faces.
Five interlocking red-orange shipping boxes on a pale peach background, each marked “CONCEPT” on the top panel, “ODE” down the side, and featuring a minimalist white geometric “ODE” logo on the front faces.

Placebo

Placebo: a treatment that appears real, but is designed to have no therapeutic benefit: Something that may seem one way, but is in fact, not. A wine brand inspired by the increasingly popular trend of sobriety within Australian youth. Placebo uses comedic and ironic brand imagery to mimic the experiences, feelings and emotive responses one might find when consuming alcohol, but through a non-alcoholic beverage Placebo is aware of its ironic nature, and pushes the idea that Friday nights can be just as fun, messy, crazy and weird, while sober (and without the morning hangover).

Placebo: a treatment that appears real, but is designed to have no therapeutic benefit: Something that may seem one way, but is in fact, not. A wine brand inspired by the increasingly popular trend of sobriety within Australian youth. Placebo uses comedic and ironic brand imagery to mimic the experiences, feelings and emotive responses one might find when consuming alcohol, but through a non-alcoholic beverage Placebo is aware of its ironic nature, and pushes the idea that Friday nights can be just as fun, messy, crazy and weird, while sober (and without the morning hangover).

Year

Year

2025

Client

Client

Personal Project

Abstract ODE logomark in red-orange—four simple shapes (a half-circle, a D, a U, and a half disc) arranged in a square—set against a pale peach backdrop.
Abstract ODE logomark in red-orange—four simple shapes (a half-circle, a D, a U, and a half disc) arranged in a square—set against a pale peach backdrop.